Parllay has upgraded three important features of workflow recently——

1. Lead Scoring| Automatically manage follower scoring

When more and more people are marketing, their main goal is to get enough leads through various channels. Once you have a large number of sales leads, you may need to find out who is really interested in your product among them and who is just for looking around casually. This requires the introduction of a Lead Scoring mechanism, that is, scoring leads. This helps the sales and marketing team prioritize leads, follow them up appropriately and improve the speed at which these leads can be converted into customers.

There are two main aspects of Lead Scoring in Parllay workflow.

First is to score followers according to their properties and actions, including plus or minus scores. For example, the scores of followers can be automatically added when their phone, email and other contact information left in the Official Account background, jump from the menu to automatically add scores for it, and so on.

Second, personalized marketing is carried out according to the followers with different scores, such as pushing different contents, adjusting different life cycle stages, etc. For example, set the life cycle of followers whose score are between 0-10 to Followers, send message A to them; set the life cycle of followers whose score are between 11-20 to MQL(marketing qualified leads), send message B to them.

2. Short Link| automatically track and follow up followers who have interacted with short links

Leverage Parllay workflow, we can automatically follow up the action of followers’ click / link to short links, automatically sending messages, scoring, tagging or adjusting their life cycle stage, so as to realize the tagging, segmentation, target management and precise nurturing of followers.

What kind of Short Link scenes can be triggered by Parllay workflow in WeChat official account? The answer is all, as long as the official account followers click / link to the set short links.

The short link can be the CTA which guides the followers to click in the articles, the link domain inserted in the text message/menu bar, the domain be inserted in the platform QR code, or the domain be inserted in the personalized articles that be pushed.

Leverage Parllay workflow, we can send articles, text message, picture message, personalized message and template message to the followers who click the short links, add or remove platform tag and wechat tag for them, adjust their scoring (including plus and minus), modify their life cycle (Followers, Sales leads, High-quality leads, Marketing-qualified leads, Prospects, Opportunities, paid customers, loyal customers, others).

3. Workflow Reports|measure the effect of the marketing automation

Marketing data analysis can help marketers to make scientific judgments and decisions, and data analysis on the effect of workflow is particularly important in decision-making, implementation and summary. Based on this, the operation data of Parllay workflow is presented clearly in report form. Marketers can clearly measure and understand the conversion effect of Parllay workflow, followers retention rate, and can obtain interactive follower information in each branch process of workflow.

The workflow reports of Parllay shows the number of start nodes, the number of triggers of each node and the proportion of triggers number. Marketers can clearly understand the participation and conversion rate of followers in each workflow branch.

In addition, Parllay workflow clearly shows the list of interactive followers of each node, clicking the followers’ avatar in the list can directly link to the follower profile page of each follower.

Workflow technology can support enterprises to realize process control and decision support for business management and production organization. It can meet the requirements of modern enterprises that “transfer the right information to the right person at the right time”, and it can also be integrated into decision support system to provide accurate information for users and help users make decisions. The application of workflow technology in Wechat ecosystem can greatly eliminate the marketing blind spots faced by enterprises, improve marketing conversion, and realize business growth naturally.