How to use HubSpot to manage Sales leads on Wechat
- vicky miao
- 2022-12-28
HubSpot has different ways through which you can acquire new leads via your website: form submissions, live chat or conversational bots. Until now acquiring leads from WeChat was not possible, but you can do so now thanks to HubSpot WeChat Solution launched by Parllay.
The minute you authorize Parllay account in HubSpot settings, new leads generated from your WeChat Official Account which according to the scenes set by you will be synced to HubSpot. Change the default properties set to “view all properties” to show the contact’s WeChat properties inside HubSpot so that all behavioral trace data for contacts that you created on WeChat end (Official Account-Mini Program-H5 page) will be automatically added to the contacts timeline event. This allows you to create lists and segments of leads based on your WeChat personalized campaigns or Ads campaigns. You’ll be able to get this functionality only from the official HubSpot integration as third party integration can’t do it.
If you’re using Parllay to manage WeChat users – it’s important to take advantage of this integration as it will allow you to start nurturing the leads you have generated right away. Data shows that the faster you start nurturing your leads, higher is the chance that you will close it.
More than just lead WeChat users – Expand HubSpot’s more automation capabilities.
All the WeChat properties of sales lead contacts can be used to trigger actions in workflows, which is HubSpot automation tool. I.e: the HubSpot property lifecycle stage can be combined with the WeChat tags, gender, location, WeChat language, or the HubSpot property deal amount can be combined with the type of Official Account (WeChat Subscription or Service Account), number of WeChat Official Account; or you could automatically follow up the specific WeChat users or contacts from WeChat on a regular basis according to their openID.
Remarketing – For customers who have closed the deals and were from the WeChat, they can be segmented on HubSpot according to their WeChat properties. A series of interesting and targeting campaigns or the similar products which they had purchased are planning for this part of users on the WeChat Official Account. Convert your customers into ambassadors.
Topics: HubSpot, HubSpot CRM, WeChat Official Account, HubSpot connect WeChat, WeChat Automation, leads from WeChat, WeChat CRM, HWS, Parllay, Remarketing, HubSpot Integration with WeChat
