Sales force automation, marketing automation and service automation are three essential parts of operational CRM. Sales force automation plays an important role in the whole process of sales, including storing contact information and finish the conversion from a potential customer to a real customer. It analyzes sales promotion, traces customers’ accounts for purchase history automatically and coordinates participants involving in all stages of sales. It tracks and updates interaction information of salespersons and clients. Marketing automation simplifies the whole marketing process in order to improve efficiency. With the support of marketing automation, CRM tools can execute repetitive works, such as sending e-mails for marketing to clients and updating posts for advertising through social media. Marketing automation of CRM tools convert leads to clients and orders. Service automation of CRM tools aims at offering high-quality service for customers through technology.
What is CRM?
Definitions of CRM
CRM is the abbreviation of customer relationship management, which means the process of managing the interaction and relationship between businesses and customers with the help of technology. In fact, it’s a concept in management and indicates a business strategy that companies take advantage of technical means to choose and manage customers or potential customers. Nowadays, it often refers to a kind of systems or tools used by companies to track and analyze data on customer, helping companies to improve the quality of their products and service and meet customers’ needs better. CRM software collect data from various communication channels, including the website of companies, telephone, email, marketing materials and social media that customers use frequently (Robert, 1991). They help companies get a lot of information on target customers and form clear ideas about customers’ preferences and needs, thus retaining old customers, winning more new customers and driving sales growth. In the past, companies need diverse apps and databases to analyze and note target or potential customers as accurately as possible, CRM tools make it easier and all data stored in one database is available to any members within an organization. A CRM system or tool motivate firms to develop a customer-centric strategy or culture, supporting the marketing, sales and service effectively.
What are CRM tools
Why should you choose iParllay?
As a marketing technology company funded by a group of experts in product and marketing, excellent data scientists and former Microsoft executives in 2013, iParllay has won trust from fortune 500 companies around the world and established close partnership with some of them through outstanding service of WeChat CRM and marketing automation. Up until now, iParllay has assisted lots of renowned brands to promote business growth and conversion, including FORD, Microsoft and so on. Besides that, it’s the only WeChat integration partner of HubSpot, helping firms to get more customers’ recognition and trust in the Chinese market through CRM systems. The cooperation between iParllay and HubSpot enlarges the market of companies, helps companies that want to enter the Chinese market adapt to the situation faster. iParllay combines the WeChat and the CRM of HubSpot to capture China’s customers preferences more accurately and offers effective leads for companies eventually. WeChat is one of the most popular apps in China, therefore, this function of iParllay is essential for companies to make a marketing strategy that is more suitable for Chinese customer. If a company wants to develop its business in China and hopes that its service or product can be popular among customers from China, iParllay must be an ideal option for a large market share in China.