Create Customer Journey for Better Marketing Conversion
iParllay – Scene marketing automation, it helps enterprises improve conversion rate in three important steps: attract, engage and delight.
We will maximize the use of “WeChat-Website-CRM” marketing data, create a 1:1 communication experience between brand and customers, so as to maximize the conversion.
Personalized First Impression
According to the interest, tags, interaction, gender, location, life cycle and transaction data of users or customers, personalized interaction can be realized in different marketing activities, and created unique 1:1 communication experience.
Capturing the Best Conversion Point
The workflow of Parally scene marketing tool creates a flexible journey of users by drag and drop, automatically captures and marks users through key marketing scenes (such as scanning QR codes, clicking menu), and assigns specific scores to conversion users or customers.
WeChat Auto Reply
With the re-marketing capability of iParllay, you can send information again to promote potential customers conversion for users or customers who enter scene marketing but haven’t completed the conversion (e.g. visiting the H5 page but not registered).
< Scene Marketing Automation Whitepaper>
Whether you are a marketing professional or a business decision maker, in this whitepaper, you will get :
Essence: 3 Important Conversion Scenes
Compared with numerous channels and marketing ideas, the scene of customer conversion is less and hidden, which is easy to be ignored by marketers. It falls into the testing cycle of new channels and innovations, and the conversion rate increases very slowly.
WeChat Official Account Scene
Explore potential customers among users and cater their favorite content to guide purchases
Emphatically follow up the users who visited the website from WeChat but didn’t have the intention of conversion
Explore customers among users and encourage them to purchase again according to their preferences
Widespread Support for
Globally Popular Software Tools
iParllay Scene Marketing Automation Tools, integrate with the HubSpot CRM . This unique “cross-platform data tracking capabilities” can not only realize rapid integration with Microsoft Dynamic, Salesforce, Adobe CRM, Sitecore, WordPress or other software , but also has the bidirectional customer data synchronization. It brings the unique cross-platform automatic marketing capabilities, and greatly reduce the market team’s time on waiting for IT team’s support.
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