Parllay Workflow Capability
Workflows is your automation engine in Parllay. With workflows, you can automate multiple marketing tasks, saving you time and smoothing out process. It is the technology that uses rule-based logic to automate deeply marketing efforts, like user segmentation, lead nurturing, and re-marketing.
By Parllay workflow, you can not only send right messages to right followers at right times, and you also can identify and tag follower activities and then adopt different marketing methods for them. In this way, you can accurately identify the potential customers, quickly achieve marketing goals, and increase marketing conversion rate by more than 50%.