From the large data analysis of Parllay (Wechat CRM), we can see that the main ways to promote user growth online come from the following three ways:

1、Advertise in WeChat moments

2、Scan QR code

3、Search for WeChat official account

1、Advertising in WeChat moments

Moments advertisement is the highest quality promotion method at present, which will lead to the increase of users. It is a kind of precise social advertisement. This way can not only reach the target population, but also achieve secondary transmission among friends, moments and WeChat groups by means of WeChat social channel.

2、Scan QR code

From serving some of the world’s top brands，Parllay concludes that more than 50% user growth in almost 90% brands comes from scanning QR codes. QR code has become a part of people’s life. In the use of WeChat for several years, people have developed a good habit of QR code scanning. Where the customer is, the QR code of the enterprise should appear there. Examples are as follows：

（1）By placing different QR codes in different promotion pages of WeChat official website/H5 page, a leading brand of kitchen electric can not only understand the effect of channel promotion, but also understand the customer’s interest in products.

（2）Put the QR code in the WeChat article. Parllay places QR codes at the end of the article to analyze the number and quality of users brought by different articles. After a period of operation, we found that some marketing agencies are interested in WeChat automation marketing, while some brands are more interested in finding customers with WeChat official account.

（3）Put QR codes in offline stores. This is a very valuable channel for traditional enterprises. Through different QR code, we can not only increase users, but also understand the growth effect of different stores.

3、Search for WeChat official account

Continuous brand publicity and exposure are reflected in WeChat Public Number, which is very simple: users will directly search and follow the WeChat official account.

Compared with searching and scanning QR codes, other modes only account for less than 5% of all the new users.

So in order to achieve the 10W + goal, remember to put QR code at the end of the article.

Parllay can help enterprises identify users in different channels, help enterprises understand the source of customers, and make every penny worth it.