How to Manage Sales Leads from WeChat Using HubSpot。
- Kailey
- 2023-04-23
Iparllay’s HWS (HubSpot WeChat Solution) allows businesses to easily synchronize leads generated from WeChat Official Accounts to HubSpot CRM. From the moment you authorize your Iparllay account to access HubSpot, all new leads generated in WeChat Official Accounts based on the scenarios you set will be synchronized with HubSpot. In HubSpot (view all properties), you can set up a default display of WeChat properties that include contact information, and all behavioral data from the WeChat ecosystem (Official Accounts, Mini Programs, websites) for contacts created from WeChat will be automatically added to the timeline events of contacts. This will allow you to create or filter sales leads lists from WeChat in HubSpot based on your personalized mass messaging or advertising campaigns on WeChat Official Accounts.
Even if you are currently only using Iparllay to manage your WeChat users, choosing HWS is still important. Using HubSpot will allow you to start nurturing sales leads generated from WeChat immediately. According to official data from HubSpot, the earlier you start nurturing or contacting sales leads, the faster you can close deals.
In addition to being able to view leads from WeChat in HubSpot and follow up on time, HWS also expands the capabilities of HubSpot automation more comprehensively.
All WeChat properties of sales leads contacts can be used as trigger conditions for HubSpot automation. For example, you can combine the lifecycle stage of sales leads with WeChat user tags, gender, geographic location, and language, or combine transaction amount with the type of Official Accounts (Subscription or Service), fan gradient of Official Accounts, or automatically follow up with designated WeChat users or contacts from WeChat based on their openID at regular intervals.
Re-engagement – For customers who have completed transactions from WeChat, you can filter them in HubSpot based on their WeChat properties. Plan a series of interesting and targeted articles and messages on WeChat Official Accounts that are closely related to the purchased products or promotional activities, and use WeChat to reach out to these customers again. Nurture customers into loyal customers.
Behavior tracking of leads from WeChat – In HubSpot, you can track the data behaviors of every lead from WeChat on your website. Iparllay’s tracking code allows all leads from WeChat to be recorded in HubSpot when they revisit the website or read emails, etc.
