Four functions of wechat scrm marketing。
- Kailey
- 2023-06-07
Wechat scrm marketing is a mobile marketing method based on wechat platform, which can manage user information, realize user personalized management, provide good user experience and have the advantage of quickly acquiring new users, and become one of the important marketing methods indispensable for the development of many enterprises. So, what does it do?
1. Management of fans
Fans are wechat friends who do business with companies and have a certain degree of fame. Wechat community and wechat public number, circle of friends and other channels play an important role in the marketing process, enterprises can provide users with a variety of forms of interaction through these channels, to achieve “fans” from “passive acceptance” to “active attention” to “active interaction”, to help enterprises enhance user stick ability.
- Targeted user acquisition
Nowadays, the user activity of wechat platform is very high, but for enterprises, how to quickly and efficiently acquire users has become the key. However, for many companies, the traditional method is to push the promotion information directly to the user’s wechat signal. Nowadays, wechat public accounts have many different types of accounts to help enterprises effectively complete advertising. Wechat public number can also have many ways to promote, as long as you choose to promote your own corporate brand, so that you can get users more targeted.
- Product function output
In wechat scrm marketing, users can not only display content through the wechat public account, but also interact with the wechat public account and community, such as directly commenting on the relevant content in the chat, liking and other opinions. Wechat scrm can also achieve marketing goals through some other forms. For example, in wechat for user information display services and corporate brand promotion and recommendation. In addition, wechat also provides many other forms of functions, such as interactive Q&A, social group chat and so on.
The content of marketing is to communicate with customers in the process, enterprises need to constantly think, summarize and summarize the problem. In the scrm mode of wechat, enterprises can systematically sort out the marketing words when interacting with customers, which is convenient for follow-up communication, saving time and effort and has good effect. For potential customers, enterprises can carry out follow-up work through wechat marketing channels; For old customers, through marketing words to convey corporate brand image, product advantages, service advantages, and product potential value points to customers; For new customers who do not pay attention to users, enterprises can attract users’ attention and introduce new customers through marketing tactics.
The four functions of wechat scrm marketing help enterprises increase business efficiency and enhance marketing capabilities. Of course, its functions are not limited to the above four aspects, and enterprises will explore more aspects in practice.
