Use WeChat Advertising to Drive Measurable Results
- iclick
- 2023-01-03
WeChat Banner Ads: This is a flexible and cost-effective approach. You can target a specific target audience and these type of ads offer both CPC and CPM pricing models. Again the minimum price to activate the advertiser account and purchase these ads is RMB 50,000 (approximately USD $7,500) The advertisement is shown at the bottom of the articles of WeChat official accounts with high subscription and view rates. As these types of ads have a CPC model, they can be a stable way to grow your WeChat presence.
WeChat CRM - People-oriented marketing concept
- iclick
- 2022-12-28
The core of marketing is that companies gain insight into consumer needs and create consumer value. The central point of marketing is the consumer, the starting point is the consumer’s demand, and the purpose of marketing is to create consumer value. Everything in marketing is inseparable from consumers, which is in line with the people-oriented philosophy. Only people-oriented, consumer-centric marketing activities will gain long-term value.
WeChat marketing is an online marketing method that has emerged along with the popularity of WeChat. WeChat marketing is divided into community marketing and WeChat official accounts marketing. Community marketing is suitable for companies that need to manage their customers in groups, not universal marketing. WeChat official accounts marketing has become a WeChat marketing method suitable for most companies due to its content communication and customer management.
People-oriented is the user-centric in the official account. In a big way, users involve new users and old users. Differentiating new users and old users is the first step in people-oriented.
For new users, what we have to do is to attract and prevent leaving. If the user receives the same welcome message and content after following the WeChat official account, such an account will not be impressed. However, if the user receives a customized content that is highly relevant to his/her information after ollowing the WeChat official account, such an account has created an unforgettable first impression. If the account later sends high-quality content that can be of interest to the user, most of the users will not leave. How to create an unforgettable first impression? Through WeChat CRM software, according to the interest of users or customers, tags, interaction, gender, location, life cycle, transaction data, etc., realize personalized interaction in different marketing activities, and create a unique 1:1 communication experience.
For the old user, what we have to do is maintaining, and also prevent leaving. The maintenance of old users is definitely not a regular push article, with interactive maintenance can greatly improve the user’s stickiness and loyalty. Interaction involves personal communication. In other words, we send content or activities to old users that are consistent with her/his needs. Such content will not be offensive and will not be harassed. Of course, personalized custom content also does not allow the user to have the illusion of being snooped, which requires timely delivery of the correct content at the right time. With WeChat CRM software, companies can create appropriate personalized content for users based on user tags, lifecycles, behavioral trajectories, etc., and strengthen relationship maintenance.
The people-oriented marketing concept requires us to have a deep and clear understanding of the official account users, which requires the use of professional and powerful software tools to create customer profile and effectively manage customers. Regularly pushing content without targeting is only a huge waste of time and resources.
Three things you must know about WeChat CRM system
- iclick
- 2022-12-28
As the “biggest CRM portal on the mobile Internet”, WeChat can not only help enterprises and consumers communicate, but also coordinate within the enterprise. This is due to the WeChat social features and the media attributes and customer management capabilities of the WeChat official account.
1. Definition
WeChat CRM system refers to: WeChat customer relationship management system
WeChat Customer Relationship Management System (CRM) is based on the management of WeChat customer data, using IT science and technology to automate and intelligentize marketing, sales, service and other activities, and to establish, analyze, calculate and use customer data. The system helps companies better implement WeChat customer-centric management. Therefore, WeChat customer relationship management is not only a software technology, but also a management concept, which can well cater to the current people-oriented needs.
2. Technical principle
WeChat CRM must first be clearly stated from the business structure. The essence of WeChat CRM is the CRM system that is extended in the WeChat ecosystem by utilizing the characteristics and interfaces of WeChat. The CRM system can be roughly divided into five modules: customer, sales, marketing, service and membership, as well as some subsidiary modules: products, knowledge bases, activities, transactions, statistical reports, and so on. After determining the business structure of WeChat CRM, we can further design specific data models, functional modules and interface docking. To put it simply, the logic structure of WeChat crm is understood, and the open interface of WeChat official accounts platform can be used to design customer management, sales management, marketing management, service management and membership management system.
3. Value
It is not difficult to see from the definition and technical principle that the most important value of WeChat CRM is the customer management and sales management of enterprise. The basis of customer management is the collection and analysis of data, which can be effectively managed based on the basic information obtained and the behavior information tracking. The core of sales management is to improve efficiency and increase conversion rate. Improving efficiency requires the implementation of marketing automation. At present, workflow is the most commonly used tool for marketing automation. It also benefits from effective management of customers and promotion of order and repurchase.
Therefore, WeChat CRM that meets the needs of enterprises must have two core capabilities, one is the ability to collect and analyze customer data, and then the marketing automation capability.