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IParllay Marketing Blog

2023年1月4日
0

Precision marketing in WeChat official account

By | IParllay Marketing Blog, WeChat Marketing

Precision marketing in WeChat official account

Precision marketing is no longer an unfamiliar concept. From Baidu Search Engine Marketing (SEM), precision advertising has begun to flourish and has become a huge Internet advertising industry.

Marketers use a variety of precision ads, such as the WeChat circle, to find people who match the buying characteristics. For example, Jingdong’s targeted advertising is only shown to specific groups. But this only happens outside the WeChat official account, and the precision marketing we are discussing today happens inside the WeChat official account.

Why should we have precise marketing in WeChat?

Because the users in the WeChat official account of every enterprise are complex.

They have different gender, age, educational background and educational level, and their understanding of product information, concerns are also different.

Trying to send all the information of the company to all users by the “one-size-fits-all” way will not only bring a very bad user experience, but also can not achieve the purpose of marketing in the value transfer, resulting in loss of users. Worst of all, more and more users will do not follow the WeChat official account any more.  

 A man complained to me about his experience.

 One day, he inexplicably received a research report from a famous women’s brand, invited to comment on the women’s print. The man was very dissatisfied with it. First, he didn’t know why he was involved in the women’s wear research. Second, he didn’t know the so-called printing. The third key point is that he has never purchased the brand before.

He followed the account just considering the possibility of buying clothes for his children in the future, in order to facilitate the understanding of the brand activity information. Perhaps this survey is for male users, but can it be more precise? Will these key messages that lead to product improvements be sent only to customers who have purchased? Such examples, too numerous to mention, deserve to be highly valued by enterprises.

It is not complicated to do precision marketing on the WeChat official account. We only use the three types of precision push methods commonly used by Parllay customers for reference.

Dividing users groups by population and geographical attribute.

1. According to gender:

 In the above case, we can conduct separate research on male users and female users.

2. According to location:

A real estate enterprise can push the purchase and rental information of the region to the city’s users.

According to Behavior Interest

1. Users participating in an event: A tire brand pushes information for users participating in offline activities, and encourages them to activate members.

2. Users visiting WeChat website: A multinational consumer electronics customer push promotional information for such products to those users who visit different product sites.

3. Users replying keyword: An internet finance customer push the product improvement experience plan to people who reply keyword.

According to the life cycle

1. Users in Specific product line: A high-end wine is invited to participate in offline activities to promote the conversion into a continuous purchaser.

2. Users participating in online activities: A car brand aimed at users leaving mobile phone numbers on H5 website.

3. Users already paid: The women’s brand we talked about, more effective for members-initiated activities than to easily trigger dissatisfaction.

 The WeChat official account serves as a key platform for brand and consumer communication and completion of business transactions, Marketers think carefully about what they say when they send information. But what we want to say is that before we sculpt the text, we should think more about whom the information should be given to , and whether it can achieve the final result of our post. In order to better carry out accurate marketing, Parllay  (Wechat CRM) suggests that marketers consider scenario content marketing strategies.

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2023年1月4日
0

Increase Contact Acquisition Channels and Increase Lead Conversion Rates

By | HubSpot, IParllay Marketing Blog, Marketing in China

Increase Contact Acquisition Channels and Increase Lead Conversion Rates

HubSpot’s Inbound Marketing model integrates email, social media, and website design into a four-step process.

Through SEO, production of high-quality content, etc., users can actively understand the enterprise when using search or social networks, and be converted into website access users;

The access users of the enterprise web pages, some have the willingness to purchase, and leave the corresponding contact information by filling out forms or binding social accounts, and become potential customers of the enterprise;

Email potential customers, make phone calls, keep track of them, and finally close deals, turning users into purchased customers.

After the customer reaches the transaction, the company will continue to provide follow-up services including customer service to satisfy the customer and ultimately form a good effect.

It is not difficult to see from the inbound marketing process that the contacts obtained and managed by HubSpot are from the web page and have left contact information. There are two obvious shortcomings. First, WeChat has gradually become an important channel for online marketing. Its business value has gradually been recognized by domestic and foreign companies, but web marketing cannot reach WeChat users. Then, HubSpot marketing is based on the premise that visitors have contact information. The integration developed by Parllay can solve these two questions.

 

WeChat has a large user base. With the advantages of mobile terminal, natural social and location positioning, each information can be pushed, so that each individual has the opportunity to receive this information, and then help the merchant achieve point-to-point precision marketing. The leads obtained through WeChat promotion are directly synchronized to HubSpot and become contacts, which greatly increases the access channels of contacts.

Due to the interactive ability of WeChat official account, Parllay can reach users who are not registered in the promotion, that is, fail to become HubSpot contacts. This is the remarketing in the function introduction. To give a simple example, through the promotion activities, 1000 people subscribed the WeChat official account, and 500 of them were synchronized to HubSpot as contacts. At this time, the contact conversion rate was 50%. Then, Parllay filters out the remaining 500 unregistered users and conducts a second round of marketing promotion. If 100 of them leave a contact in the new promotion to become HubSpot contacts.The contact conversion  rate is increased to 60%. Parllay’s WeChat remarketing capabilities for unregistered users perfectly compensate for HubSpot’s shortcomings in this area.

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2023年1月4日
0

Build a Cross-platform User Journey

By | IParllay Marketing Blog, Marketing in China

Build a Cross-platform User Journey

User Journey refers to the entire process of user interaction with the company from the first contact until the payment is completed.

It’s useful to invest some time and experience in creating a user’s journey.

  1. To be able to understand customers more thoroughly and comprehensively, to accurately analyze and classify customers.
  2. Focus on the entire process from the initial visit to the goal, not just one aspect. This kind of setting can avoid the disadvantages of excessive attention to detail, and we can analyze the advantages and disadvantages of our products and services in all aspects.
  3. Customer journey analysis is done entirely from the perspective of the customer. The company can directly understand the pain points of each stage of the customer and what the customer wants at this stage.
  4. Help companies refactor their products or services into business process reengineering.

The HubSpot+WeChat integration solution syncs WeChat users to HubSpot’s CRM. Contact activities include not only their behavior on the web side, but also their behavior on the WeChat official account. The user’s cross-platform behavior activities are unified in HubSpot. The enterprise can obtain the cross-platform behavior of the contact in real time, timely understand the activities of them on the web and the WeChat side, and seamlessly identify the potential customers/sales opportunities online (website + WeChat).

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2023年1月4日
0

Create A Single Customer View

By | IParllay Marketing Blog, Marketing in China

Create A Single Customer View

A Single Customer View is an aggregated, consistent and holistic representation of the data known by an organisation about its customers. This data can be viewed in one place, such as a web page or a product port.

 

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Businesses Want A Single Customer View

Businesses of all sizes understand the importance of a single, unified customer view. A single view of the customer is beneficial, as the unified identity allows for an aggregated representation of personal data and customer behavior. While there are many advantages to building a single customer view, many businesses struggle to overcome the challenges associated with building one. Without a holistic representation of the customer, organizations lack the visibility they need in order to keep business moving forward efficiently.

A Single View of the Customer Provides Numerous Benefits

Organizations strive to deliver effective marketing and sales campaigns in order to boost revenue and drive new business. In order to deliver better campaigns and empower field sales teams, having an identity management solution that allows businesses to obtain a single customer view is crucial. An identity management solution allows companies to look into and examine previous customer behaviors, interactions, purchases, etc., to better analyze and target customers to create a single view of the customer. Moreover, with a single view, sales teams are empowered, as they now have information to develop a complete understanding of prospects and customers. Sales teams can understand what products prospects and customers have expressed interest in, what has already been purchased, documents that have been signed, and even feedback and reviews regarding the product. Because companies often have a number of departments which interact with consumers (sales, marketing, customer service, IT, etc.), customer data gets placed in a number of different systems. One department may use an ERP system to manage financial data, while another uses a CRM system to organize customer information. Other parts of the business might use billing, application tracking, and social media monitoring applications to engage with and understand customers.

 A single customer view benefits organizations, allowing them to minimize costs, simplify business processes, and have the strategic edge over the competition. With a 360 degree view of the customer in a single location, business can run more efficiently and effectively. Not only are companies able to better target and drive business with a higher quality of insight, they can also minimize costs by avoiding ineffective marketing tactics. Additionally, a unified view of the customer on a single interface ensures that business can run without complications when employees are out of the office, sick, or on vacation.

A study conducted by Gartner states that “To successfully target, acquire, develop and retain customers, organizations rely on accurate, comprehensive, up-to-date customer information and insight.” This insight provides businesses deeper visibility into their customers and their behaviors, allowing them to better market and sell products. Moreover, as businesses grow and the channels of customer engagement increase, the importance of creating a comprehensive and accurate understanding of the customer increases as well. Building a complete customer view has become a major challenge for businesses to overcome, but one which has a very valuable payoff.

 

Challenges Surround Single Customer Views

With several systems and applications managing different types of information, it is difficult to create a single customer view in which all the details associated with the customer are in one location. Moreover, legacy systems can complicate matters, creating difficulties when it comes to sharing data, as they are outdated and inflexible. Data silos, or systems that hold valuable information, are isolated, making it difficult for organizations to be optimally productive.

As businesses employ SaaS and cloud-based applications and systems, sharing data with on-premise systems becomes complicated. Furthermore, as the number of devices and channels of engagement increase (mobile, computers, tablets, face-to-face, apps, etc.) it becomes increasingly difficult to manage information related to a single customer when it comes from numerous devices, databases, applications, and departments. Disparate applications contain all sorts of customer data and without a single customer view, businesses must run multiple applications at once to obtain all that information. Switching back and forth between different applications can complicate tasks and slow down performance. What’s more, different systems must not only communicate seamlessly, they must also be aware of business rules associated with each application and service.

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Create A Single Customer View With Parllay

As WeChat becomes an important channel for online customers acquisition, the various attributes and activities of WeChat users have important commercial value. However, CRM software adopted by many companies in the world, such as Hubspot, has strong customer management, web marketing and automated marketing capabilities, but does not have WeChat user management capabilities. For companies that use HubSpot and WeChat to conduct business, customers are scattered in two systems, unable to focus on data analysis, automatic marketing and customer management, which not only increases customer operating costs, but also reduces marketing efficiency, while also affecting the effectiveness of precision marketing. Based on its powerful WeChat data deep development analysis and integration capabilities, Parllay launched the HubSpot+WeChat integration solution. Contacts obtained by the enterprise from WeChat can be automatically synchronized to HubSpot’s CRM, including contact WeChat attributes and real-time WeChat behavior. At the same time, companies can also trigger WeChat official account actions through the HubSpot workflow to interact with users. As such, a single customer view is well represented in the HubSpot.

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2023年1月4日
0

MARKETING AUTOMATION

By | IParllay Marketing Blog, WeChat Marketing

MARKETING AUTOMATION

With the development of the Internet and digital marketing, the channels for enterprises to do marketing are increasingly diversified, and the rise of social media has made it possible for companies to engage with users. When it comes to social media, I have to say WeChat. It is a closed circle with heavy relationship and light communication. Enterprises can conduct peer-to-peer interaction with customers. WeChat is an open platform and opens up many technical interfaces. Many customer management functions are realized through the development of these interfaces, so WeChat is a natural customer portal.

Many companies still have misunderstandings in using WeChat for marketing. We only use WeChat as a tool for content dissemination. There is no awareness of customer transformation. If we focus on the user transformation level, the meaning is completely different. Of course, content is important. First we need good content to attract users. Attention is the basic appeal, when your users have the opportunity to understand your business. We can use technology to push different content for users with different reading interests. We observe that a user changes from a basic user to a user who has a preference for certain types of content, and we can further judge his true intention in the process. With different Campaigns on WeChat, we can turn the just open id into a real user.

When it comes to user conversion, it involves conversion efficiency. Conversion rate is the cornerstone of enterprise growth. Improving user conversion efficiency is the core appeal of all enterprises. With the increasing and mature means of digital marketing, marketing automation that can achieve precise marketing and improve marketing effectiveness and efficiency is gradually recognized and adopted by more and more enterprises.

The marketing automation system is more like a central processor. When we face a diversified channel, the first thing we need to do is to integrate. The process of integration is to connect the various marketing channels and open up the identity of the user. When we have the ability to connect to various channels, the next step is to make each marketing channel work together. We can configure the business logic through this central processor to achieve automatic triggering of each channel.

These tasks are only the first step, so that the marketing channels that were originally fighting for each other are managed together and can cooperate with each other, which is equivalent to opening up the omni-channel marketing path. The next step is to further manage the user. To do this, you must be able to track the user in all channels and record the user’s behavior. At the same time, you need to establish a complete label system to identify the user. The more and more labels on the user, the more clearly his profile becomes clearer. From the perspective of marketing, we are not pursuing individual user portraits, but to find a group of users with certain characteristics, and have sufficient insight into such users, which can help us judge what to do next.

The core work of marketing automation will eventually fall to the data level. The technology is not the most important, and the business logic is the first. Any automation realized by the system can be effective from a business perspective. Through the integration of data, the tracking of user behavior data, the accumulation of tag data, the generation of user profile, and the analysis of user depth, the ultimate goal is the transformation of customer value, which is the essence of marketing automation.

Parllay is the leading personalized WeChat marketing platform in China. Through its marketing automation capabilities, Parllay is committed to helping companies transform WeChat users into customers faster and more efficiently, helping them to fully understand and personalize each target user.

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2023年1月4日
0

What’s the difference between the WeChat Official Subscription and Service Account

By | IParllay Marketing Blog, Marketing in China, WeChat Marketing

What’s the difference between the WeChat Official Subscription and Service Account

From the view of WeChat users there maybe not so many differences between the Subscription Account and the Service Account. As it seems like the Subscription Account folding shows inside the Official Account list and the Service Account independent shows in the dialog list in our WeChat. But From the view of Enterprises, it’s almost totally different.


1. QR Code

Whether the Subscription Account or Service Account, the QR code can be created in the background of WeChat public platform. However, the parameter QR code can only be created by the Service Account, which means this will not only can let users subscribe the same Official Account but also can help Enterprises to identify the following users from which channel. Combined with the feature of Parllay-automation, you could also automatically tag users from different channels. Achieving personalized engagements based on user’s tags and their behaviors.

Parametric QR codes have two types of it. Which is temporary and permanent QR codes. The permanent QR codes can be created up to 100,000 to meet the marketing needs of enterprises.

It will required enterprises to develop according to the interface document by themselves if they would like to use the parameter QR code function of the Service Account.

Or the feature could be used directly by choosing Parllay.

2. Data capabilities

The Service Account has much more interface which allows us to check the key data results, such as who scanned the QR codes, who visited the H5 pages by the articles posted in the Official Account, whether they shared the pages to others, all the data related to these kinds of user behaviors can only be available by the Service Account.

This is especially very important to the enterprises who wish to use the WeChat Official Account to convert their users into leads on the websites. Data capabilities are also important to WeChat marketing, you can also create the marketing funnel to do the analysis of conversion, it’s a necessary part of the daily operation of the WeChat Official Account. 

3. Articles post

From the view of the enterprises, the Service Account can post 4 articles each month; the Subscription Account can daily post 1 article. But from the view of users, they can monthly receive up to 4 articles from the Service Account and can be received up to 31 articles from the Subscription Account.

However, although the number of the Subscription Account posted is far more than the Service Account it won’t be shown to the user’s dialog list. The chance that articles can be first viewed by WeChat users is also greatly reduced.

On the other side, Service Account provides a set of AIM(advanced interface module) which allows us to post 100 times daily, by sending different messages to different users, the increasing number of post times greatly improves the effect of precise interaction between enterprises and users.

For example, an enterprise plan to send promotional discounts to users every week on the Service Account. And segment all its users into two groups.

Users of Group A: 1,000 VIP members

Users of Group B: 6,000 ordinary members

Planning to push two messages per week for each group.

So in one month, the enterprise sends total eight messages (2 messages per week, 4 weeks per month) to the two groups of users, while members and VIP members the discount information received are different, but the total number of messages received by each user per month is still four.

4. Template message

Enterprises can apply for the use of template message function through Service Account as a notification to service users. Each industry has its own industry-specific template. Enterprises can submit applications according to Wechat’s prompt in the management feature of Wechat public platform, which can be used after Wechat’s approval. The format of the template message is relatively fixed. Although it can only be edit by text, it can also add links. Enterprises can modify the corresponding fields in a limited range when they use it.

There are two kinds of usage of template messages. The first most common scenario is integration into CRM or systems used by enterprises. For example, if you have a bank card tied to the Official Account, you will receive a notice of withdrawal when it is completed.

The second situation is that template messages are used as activity notifications for the convenience of the marketing department. In this case, it needs the help of Parllay to complete the push. Because the template message can be selected in the WeChat background, but the background cannot available for push, so if the marketing department wants to push the template message to users without Parllay, it needs the support of it’s IT department.

5. WeChat Payment

Wechat Payment is familiar to everyone, but only the Service Account can use the Wechat Payment which can insert links in the pushed articles at will, instead of putting links in the “Read more” at the bottom of the article. This can greatly improve the click rate of article links. Through the practice of Parllay, it is proved that adding the front links in the article, adding links to graphics, and using well-designed CTA (call to action) can greatly increase the click rate by 2-3 times, or even more.

Topics: WeChat Service Account, WeChat Subscription Account, the difference between subscription and service account, menu, QR code, WeChat data, WeChat articles, WeChat menu, WeChat marketing

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2023年1月4日
0

WeChat CRM Customer Nurturing Guide

By | IParllay Marketing Blog, WeChat Marketing

WeChat CRM Customer Nurturing Guide

There are three objectives for customer nurturing. One is to nurture potential customers into factual customers, the second is to nurture small customers into large customers, and the third is to nurture customers into long-term loyal customers.

Targeted content for customers at different stages, sales conversion rate and repurchase rate can be increased by more than 30%.

nurture customers mainly through content development.

Content nurturing potential customers, to provide appropriate content at the right time for different user types, to pull potential customers into the purchase journey, and ultimately to purchase. On the one hand, attracting potential customers through attractive content. On the other hand, through the content, the submarine is introduced into the next stage of the sales funnel, and sales are accelerated and finally purchased.

Providing the right content is based on insight and understanding of the potential. The more you know about your customers, the more content you provide will be in line with their needs, and the easier it will be to achieve the goal of content marketing. For customers in WeChat official account, we understand a lot of ways, basic information to understand gender, city and other basic information; behavior track to understand the activities of WeChat, determine hobbies; tags and interactive tracks to understand customer behavior and sales stage.

By nurturing small customers into large customers through content, we need to continuously input product benefits to our customers, so that they will always keep their enthusiasm and expectation for the products. The prerequisite for nurturing is to identify small customers from the user community. The methods of identification include methods such as source identification, purchase behavior tracking, and lifecycle management.

Nurturing a customer into a long-term loyal customer requires us to produce high quality content on a regular basis. The scope of the content should include product feature updates, industry trend insights, customer growth cases, and more.

We want to ensure that our old customers have sufficient reliance and confidence in the long-term use of the products after receiving our content, satisfying the added value brought by the products and emulating other successful customers.

Nurturing customers is to identify customers at different stages of sales, and to provide appropriate content for each type of users in a targeted manner. Such content marketing is effective.

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2023年1月3日
0

How do companies maximize their leads on WeCHat?

By | HubSpot, IParllay Marketing Blog, Marketing Automation

How do companies maximize their leads on WeCHat?

STEP 1: INTRODUCTION

It is crucial to have a clear Wechat introduction for your company. The Chinese like fancy presentations, H5 pages, videos and minisites, so it is important to consider these when building your Wechat account. When your audience sees your Wechat account they will decide their first impressions of your company based on your account page, so it is hugely important to get this right.

STEP 2: CONTENT

Content is the most important part of Wechat Marketing. It can be difficult to get visitors on Wechat, so producing good quality content regularly can help increase your visibility. Content including useful tips, market information, special offers etc can really help encourage your audience to follow you on Wechat.

It is difficult for companies in B2B to produce shareable content, and most of them have the temptation of producing corporate only content. For our company, if we were to only send information about Gentlemen, we would probably not have many followers. Therefore, we choose to produce added value articles for our broad target audience, including market information, tips to achieve success in China and how to maximize results.

 

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STEP 3: COMMUNITY MANAGEMENT

As previously mentioned, Wechat is a closed platform and in the early days, you will really need to heavily promote your account and your content. It may sound simple, but 95% of companies in lead generation fail to promote and share their content in groups, forums websites, and other media platforms. Some companies also forget to share their QR code for their Wechat account on their website and with emails to clients. By not doing this, your company is potentially missing out on a lot of followers. Big companies will benefit from having a community manager; somebody that will integrate themselves into targeted groups, will interact with your target audience regularly share your content in groups and on their moments.

Community Management takes time because you first need to identify where your audience exchange information. You also need to spend time finding influencers who appeal to your audience who can also help share and promote your content.

Spending time integrating, communicating with the right message and replying to questions, and creating groups of members of your audience can be very time to consume initially, but can really pay off in the long run.

STEP 4: CUSTOMER SERVICE

Having an active customer service base on Wechat can be hugely beneficial in terms of instant interaction with customers who have queries. This is a great way to provide instant and direct information and quotations if necessary.

2. WECHAT BRANDING: HOW TO LEVERAGE WECHAT FOR BRAND’S COMMUNICATION

Wechat is the most popular communication channel for brands in China. High-end brands like the idea of privileged access and members deals, whilst mass-market brands have to produce viral content in order to receive maximum exposure.

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2023年1月3日
0

Drive Users to Your WeChat Official Account with QR codes

By | IParllay Marketing Blog, WeChat Marketing

Drive Users to Your WeChat Official Account with QR codes

WeChat automatically creates a QR code for each WeChat official account, and the app itself has a built-in QR code scanner. You can also customize the QR codes to match your branding. These codes can be posted in all of your marketing channels, such as on other social media networks (not Weibo you might get penalized), product packaging, brochures, or even in your brick-and-mortar stores.
QR codes are a great way to entice customers as they allow you to offer discounts, promotions or free WiFi access. With just a simple scan, you can boost both sales and followers on your WeChat official account.

 

 

WeChat Pay
WeChat pay is similarly based completely around QR codes. Businesses hoping to accept WeChat pay will need to get very familiar with QR codes very fast. As we all know phones can both generate and scan QR codes allowing users to receive and make payments with just their phone alone.

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2023年1月3日
0

WeChat Content: Create Valuable, Emotionally Appealing, and Useful Content

By | IParllay Marketing Blog, WeChat Marketing

WeChat Content: Create Valuable, Emotionally Appealing, and Useful Content

Creating high-quality content on WeChat is absolutely essential and one of the most important parts of successfully maintaining a WeChat Official Account. Content should be informative, useful, and of consistent quality to maintain your base and attract new followers. According to recent research, 49% of the WeChat users would share an article on WeChat if they believe it‘s useful.
People can get bored easily and you need to create content that is interesting and educational in order to stand out and draw traffic. Content on WeChat Official Accounts should generally align with the following rules:

-Make sure that your content evokes positive emotions;
-Create interesting and entertaining visual content (gifs, stickers, infographics)
-Make your content unusual, unique, and useful
-Choose headlines that envoke curiosity, awe, emotion
-Create “how-to” type content that specifically answers the most frequently asked -questions and provides solutions to the problems of your target customers


Research shows that video is also booming on social networks. GIFs and videos are compelling visuals that can support your storytelling, especially for industries like fashion and beauty, food and beverage. Short video, in particular, has become incredibly popular which can be seen with the rise of platforms like Douyin/TikTok and Kuaishou.
WeChat Search
Coming up with new content on a regular basis can be incredibly difficult and if you outsource it, downright expensive. WeChat’s closed system makes it incredibly frustrating as well, as you could create the best piece of content in the world and watch it get little to no traction on the platform. WeChat introduced a search feature in 2018, that many brands have hope to make use of to improve the velocity of their content.
The search function on WeChat is still relatively new, so extensive research and testing has yet to yield any concrete strategies for dominating WeChat search. If it’s like any other search engine, keyword optimization could help drive traffic to relevant articles. This is something to consider in the content creation process and in your overall WeChat marketing strategy.

The “Wow” of WeChat
WeChat recently underwent a massive update in January 2019. Some of the biggest changes were a redesign of the overall look of the app and the addition of a “time capsule” feature similar to Instagram, Snapchat, and Facebook’s stories feature.
A lesser-known addition was the “Wow” feature. When reading articles posted by subscription accounts if users click on the like button, the article will be shown to all the user’s contacts under the “Wow” tab under WeChat’s “Top Stories” section. This drastically increases the importance of likes in terms of content as it gives the content another opportunity for it to spread organically. This makes likes a much larger factor and striving to achieve likes should be a part of every brand’s WeChat marketing strategy.
Scheduling Posts to go out at the right time
Since WeChat Official Accounts are very limited in the amount that they are allowed to post, you should make sure that each post goes out at the right time for the maximum effect. Most articles tend to go out during business hours in China, making it one of the most competitive times to post an article.
When posting an article on WeChat there are two things you should consider on the timing of your article.
1. Picture your target user. When do you think they‘d be reading on WeChat? Commuting time, After work, or maybe even Sunday morning?
2. Look for times when readership numbers are up and competition is low. This prevents your article from getting drowned out while still getting a good amount of views.
Be sure to keep these in mind when formulating your WeChat marketing strategy.

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